Students Enrolled

Export Basics


June 6, 2025
(84 Reviews)

Overview

This comprehensive training course is designed to empower beginners to enter the world of export from the ground up. Starting with the fundamentals of international trade and core export concepts, the program progresses to teach the essential steps for establishing an export company and obtaining the required licenses. The course focuses on mastering the fundamental export documentation and paperwork, while providing a clear understanding of straightforward international shipping processes.


Participants will learn the principles of digital marketing for Egyptian products, with particular emphasis on building a simple yet effective brand identity for both individual exporters and export companies. The course offers an extensive introduction to international markets, with strategic focus on neighboring and African markets as a practical starting point, while developing essential communication skills for engaging with foreign clients.


The program concludes by introducing participants to secure and guaranteed payment methods, along with guidance on leveraging available government support programs specifically designed for beginner exporters. This comprehensive approach ensures participants are fully equipped to launch their export journey with confidence and exceptional competence, positioning them for success in the competitive international marketplace.

Course Objectives

  •  Professional Company Establishment from Scratch Establishing an export company professionally from the ground up, including selecting the optimal company type suitable for the nature of business activities and the professions and nationalities of partners, and obtaining all necessary government licenses and approvals.
  •  Mastering the Complete Export Documentation Cycle Mastering the complete export documentation cycle and preparing all required documents locally and internationally in a professional manner to avoid errors.
  •  International Shipping Operations Management Managing international shipping operations with high efficiency and selecting the most suitable shipping methods while applying International Commercial Terms (Incoterms), and calculating costs and risks accurately.
  •  Building Digital Marketing Strategy and Digital Transformation Building a digital marketing strategy at both individual and company levels to reach international customers, while everaging artificial intelligence technologies to improve export operations and logistics.
  •  Analysis of Markets, Products, and International Exhibitions Studying and analyzing international markets and identifying export opportunities, with knowledge of the most important international exhibitions and benefiting from trade agreements, and implementing specialized strategies for promising markets such as the African market.
  • Building International Client Networks and Key Account Management Acquiring advanced negotiation skills with clients from different cultures, mastering psychological and strategic negotiation techniques, while building sustainable relationships and managing key accounts (Key Account Management). Additionally, understanding purchasing patterns and social patterns of customers.
  •  Implementing Export Strategies for Africa Implementing export strategies for Africa as a promising and future market for Egyptian exporters, with understanding of this market's characteristics and what the African market requires in practice.
  • Leveraging Government Export Support Programs Knowledge of all export support programs available in Egypt and how to benefit from them and follow up procedures with relevant authorities.
  •  Mastering Professional Communication Skills and Contract Drafting Mastering professional communication skills and contract drafting: writing official correspondence efficiently and drafting legal templates for contracts to ensure safe and effective commercial transactions.

Course Lectures

2025-07-21 | 06:30 PM - 10:30 PM
Concept and Importance of Export and International Trade and International Shipping Management
4 Hrs 0 Min

Module 1: Legal and Regulatory Management for Company Establishment and
Export
1. Understanding the Concept and Importance of Export and International Trade
2. Types of Companies and Their Establishment Requirements
3. Establishing Export Companies: Legal Procedures and Required Licenses
4. Legal Templates (Company Contract Models - General Assembly Meetings - etc.)
5. Export Sector Procedures and Regulations
6. Overview of Government, Regulatory, and Operating Entities Related to Export Sector
7. Export Fundamentals and Essential Steps for Export Operations
8. Required Export Documentation and How to Use Them
9. Case Study + Micro Learning


Module 2: International Shipping Management
1. Introduction to International Shipping
2. Types of International Shipping (Advantages and Disadvantages)
3. Documentary Cycle for International Shipping Documents
4. Shipping Companies and How to Select the Right Partner
5. International Delivery Terms (Incoterms) and Their Role in Shipping
6. Importance and Process of Obtaining HS CODE for Products
7. Types of Containers and How to Calculate Container Capacity
8. Shipping Insurance and Transit Risks
9. Booking Shipments, Tracking, and Problem Management
10. Case Study + Micro Learning

2025-07-23 | 06:30 PM - 10:30 PM
Export Companies Marketing Management
4 Hrs 0 Min

1. Digital Marketing - Concept and Implementation
2. Marketing Through Social Media Platforms
3. Marketing Through Electronic Marketplaces
4. Marketing Through E-commerce Stores

5. Marketing Through Search Engines
6. Building Company Branding
7. Building Personal Branding
8. 4Ps & SWOT Analysis
9. Major International Trade Shows
10. Key International Trade Agreements
11. AI and Its Benefits in the Export Sector
12. Registering Your Company on Key Government Export-Related Websites
13. Case Study + Micro Learning

2025-07-28 | 06:30 PM - 10:30 PM
Export Companies Sales Management
4 Hrs 0 Min

1. Professional Communication Techniques
2. Social Styles Matrix and Its Impact on Negotiation Skills
3. Customer Types and Building Partnerships
4. International Buying Patterns (B2B vs. B2C)
5. Cultural Differences in Negotiation and Decision Making
6. Time Management in Export Operations
7. Negotiation Skills with International Clients
8. Export Techniques and Methods to Africa (The Future of Export)
9. Case Study + Micro Learning

2025-07-30 | 06:30 PM - 10:30 PM
Financial Management and Risk Management in Export
4 Hrs 0 Min

1. Parties Involved in Commercial Transactions
2. Different Pricing Strategies and Types of Discounts
3. Creating Price Quotations
4. Understanding International Payment Mechanisms and Fund Collection Methods
5. Linking International Payment Methods with Types and Methods of International Shipping
6. Advantages and Disadvantages of Each Method
7. Export Support and Export Subsidy Follow-up
8. Case Study + Micro Learning

Final & Graduation

1. Final Discussion and Workshop
2. Final Project "Mini"

Instructor

Muhammad Salah

Founder & CEO of ExCraft (Egypt, Rwanda, Burundi) & ExCraft Export Academy| Export Crafter & Speaker | Export Growth Strategist | Empowering SMEs to Go Global | Driving & Facilitating Multi-Million Dollar Trade Worldwide

  • 75,237 Reviews 4.4 Rating
  • 912,970 Students
  • 16 Courses

Review

5.0
Course Rating
63%
29%
6%
1%
1%

EGP

5400

EGP

6000
  • Total Time 16 Hrs 0 Min
  • Enrolled100
  • Lectures 4
  • Skill LevelBasic
  • LanguageEnglish
  • CertificateYes
  • Pass Percentage95%

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