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Export Basics Course


September 22, 2025
(84 Reviews)

Overview

This comprehensive training program is designed to equip beginners with the essential knowledge and skills required to enter the international export sector. The curriculum adopts a progressive learning approach, commencing with foundational concepts of international trade and core export principles, subsequently advancing to practical aspects of establishing export enterprises and securing requisite licensing and regulatory compliance.

The program emphasizes mastery of critical export documentation and procedural frameworks, while developing competencies in international logistics and shipping operations. Participants will acquire proficiency in digital marketing strategies specifically tailored for Egyptian products, with particular emphasis on creating robust commercial identity frameworks for both individual exporters and corporate entities.

The training provides comprehensive market intelligence regarding international trade opportunities, with a strategic focus on regional and African markets as optimal entry points for emerging exporters. Essential components include the development of cross-cultural communication competencies for effective engagement with international clientele.

The program culminates with specialized modules covering secure payment mechanisms and risk mitigation strategies, alongside guidance on leveraging governmental support initiatives and incentive programs available to novice exporters. Upon completion, participants will possess the requisite knowledge base and practical skills to confidently and efficiently establish their presence in the global export marketplace.

Course Objectives

1. Professional Company Establishment

Objective: Establish an export company professionally from scratch, including:

  • Selecting the optimal company type and structure
  • Defining business nature and activity scope
  • Determining partners' professions and nationalities
  • Obtaining all necessary governmental licenses and approvals

2. Mastering Export Documentation Cycle

Objective: Master the complete export documentation cycle through:

  • Professional preparation of all required documents (local and international)
  • Implementing error prevention strategies
  • Ensuring compliance with international standards

3. International Shipping Operations Management

Objective: Manage international shipping operations with high efficiency by:

  • Selecting optimal shipping methods
  • Applying International Commercial Terms (INCOTERMS)
  • Calculating costs and risks with precision
  • Optimizing logistics workflows

4. Digital Marketing Strategy and Digital Transformation

Objective: Build comprehensive digital marketing strategies through:

  • Developing individual and corporate-level digital strategies
  • Reaching international customers effectively
  • Leveraging Artificial Intelligence technologies
  • Optimizing export operations and logistics digitally

5. Market Analysis and International Trade Exhibitions

Objective: Study and analyze international markets by:

  • Identifying export opportunities
  • Understanding major international exhibitions
  • Leveraging trade agreements benefits
  • Implementing strategies for promising markets (focus on African market)

6. Building International Client Networks and Key Account Management

Objective: Acquire advanced negotiation skills including:

  • Cross-cultural negotiation techniques
  • Psychological and strategic negotiation tactics
  • Building sustainable business relationships
  • Key Account Management (KAM) implementation
  • Understanding customer purchasing patterns and social behaviors

7. African Market Export Strategies Implementation

Objective: Apply specialized export strategies for Africa as a promising future market:

  • Understanding African market characteristics
  • Meeting specific African market requirements
  • Developing practical on-ground strategies
  • Capitalizing on Egypt's strategic position

8. Leveraging Government Export Support Programs

Objective: Maximize benefits from governmental support through:

  • Comprehensive knowledge of all available export support programs in Egypt
  • Understanding application procedures and requirements
  • Managing follow-up processes with relevant authorities
  • Optimizing incentives and subsidies utilization

9. Professional Communication Skills and Contract Drafting

Objective: Master professional business communication by:

  • Writing efficient formal correspondence
  • Drafting legal contract templates
  • Ensuring secure and effective commercial transactions
  • Developing negotiation documentation skills

Course Lectures

2025-09-17 | 06:00 PM - 10:00 PM
Management of Laws and Regulations for Establishing Export Companies

1. Types of Egyptian Companies and Their Characteristics
2. Establishing Export Companies: Legal Procedures and Required Licenses
3. Decision-Making in Selecting Legal Structure for Business Owners
4. Defining Legal Responsibilities and Distribution of Administrative Authorities
5. Legal Templates (Company Contracts Models, General Assembly Meeting Minutes, etc.)

2025-10-01 | 06:30 PM - 10:30 PM
Export Process Management and Trade Agreements

  1. Export Documentation Explanation

  2. Trainee Qualification in Export Documentation for Practical Application

  3. Study of the Regulatory and Executive System for the Export Sector

  4. Explanation of Digital Export Platforms (Nafeza Platform – ACI – Cargo X)

  5. International Trade Agreements

2025-10-08 | 06:30 PM - 04:06 PM
Principles of Effective Shipping Management and Enhancing Export Efficiency

  1. Comprehensive Introduction to International Shipping: Concepts and Fundamentals
  2. Types of International Shipping and Their Strategic Importance for Exporters
  3. Types of Containers, Selecting the Appropriate Container, and Calculating Capacity for Each Product
  4. Extraction and Application of the HS CODE in Export Documents
  5. Comprehensive Analysis of INCOTERMS and Shipping Risk Management
  6. Defining and Allocating Shipping Responsibilities Between Exporter and Importer
  7. Analytical Comparison of Multimodal and Intermodal Transport Systems
  8. Case Studies + Micro Learning

2025-10-15 | 06:00 PM - 10:00 PM
Digital Marketing Management for Export Companies and International Exhibitions

  1. Digital Marketing and its Concept

  2. How to Conduct Market Research (Simple Version)

  3. Content Marketing Basics

  4. Marketing Through Social Media Platforms

  5. Artificial Intelligence (AI) and How to Benefit from it in Marketing Management

  6. How to Manage International Export Exhibitions

  7. The Most Important International Exhibitions

  8. Case Studies + Micro Learning

2025-10-29 | 06:30 PM - 10:30 PM
Export Companies Sales Management

  • What are the stages of the international marketing lifecycle, and how do we work with sales representatives and distributors?

  • Building long-term commercial relationships with international clients

  • Understanding international markets and cultural differences from local markets (Europe - America - Africa)

  • Implementing international sales strategies and international negotiation

  • Managing international sales teams with their territories

  • Time management and prioritization in export operations

  • Using technology to improve sales processes and customs operations

  • Analyzing global markets and export research using TRADE MAP

  • Case Studies + Micro Learning

2025-12-01 | 06:30 PM - 10:30 PM
Midterm & Final Projects

"Every global brand started with a single shipment. Every successful exporter began with their first container. Today, you're not just completing a course project—you're drafting the blueprint for your export journey."

Instructor

Muhammad Salah

Founder & CEO of ExCraft (Egypt, Rwanda, Burundi) & ExCraft Export Academy| Export Crafter & Speaker | Export Growth Strategist | Empowering SMEs to Go Global | Driving & Facilitating Multi-Million Dollar Trade Worldwide

  • 75,237 Reviews 4.4 Rating
  • 912,970 Students
  • 16 Courses

Review

5.0
Course Rating
63%
29%
6%
1%
1%
  • Total Time 24 Hrs 0 Min
  • Enrolled100
  • Lectures 6
  • Skill LevelBasic
  • LanguageEnglish
  • CertificateYes
  • Pass Percentage95%

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