Students Enrolled

Export Basics Course - 2026 - Sigma "New"


January 20, 2026
(84 Reviews)

Overview

This comprehensive training course is designed to equip aspiring exporters with the essential knowledge and practical skills needed to enter the world of international trade with confidence.

What You'll Master:

The program begins by building a solid foundation in international trade fundamentals and core export concepts, then progresses to guide you through establishing a professional export company and obtaining all necessary licenses and permits.

Key Focus Areas:

  • Documentation Mastery: Master the essential export documents and understand international shipping operations from A to Z
  • Digital Marketing Excellence: Learn to market Egyptian products effectively through digital channels and build a simple yet powerful commercial identity—whether as an individual exporter or established company
  • Market Intelligence: Gain comprehensive insights into international markets, with special emphasis on neighboring and African markets as your practical starting point
  • Client Communication: Develop essential communication skills for engaging with international buyers
  • Financial Operations: Understand available international payment methods for Egyptian exporters

Your Outcome:

Upon completion, participants will be fully equipped to launch their export journey with confidence and high-level professional competence in the field.

Course Objectives

1 | Establishing an Export Company from Scratch — Professionally

  • Select the optimal legal business structure based on the nature of activity, partner professions, and nationalities
  • Obtain all required government licenses, permits, and regulatory approvals

2 | Mastering the Complete Export Documentation Cycle

  • Prepare all locally and internationally required export documents with full professional accuracy
  • Identify and avoid the most common documentation errors in export transactions

3 | Managing International Shipping Operations

  • Manage international shipping processes with high efficiency
  • Select the most suitable shipping methods and modes of transport
  • Apply International Commercial Terms (Incoterms 2020) correctly
  • Calculate logistics costs and allocate risks with precision

4 | Building a Digital Marketing Strategy & Embracing Digital Transformation

  • Develop a comprehensive digital marketing strategy at both individual and company levels to reach international buyers
  • Leverage Artificial Intelligence tools to optimize export operations and logistics performance

5 | International Market Analysis, Product Positioning & Trade Fairs

  • Research and analyze international markets to identify export opportunities
  • Navigate major global trade fairs and exhibitions effectively
  • Utilize Egypt's trade agreements to maximize market access
  • Apply specialized strategies for high-potential markets, with a focus on the African market

6 | Building an International Client Network & Key Account Management

  • Master advanced negotiation skills across diverse cultural contexts
  • Apply psychological and strategic negotiation techniques
  • Build long-term, sustainable client relationships
  • Manage key accounts professionally (Key Account Management)
  • Understand international buyers' purchasing patterns and social behavior profiles

7 | Applying Export Strategies for the African Market

  • Apply tailored export strategies targeting Africa as a high-growth, future-forward market for Egyptian exporters
  • Understand the unique characteristics, on-the-ground realities, and practical requirements of the African market

8 | Leveraging Government Export Support Programs

  • Identify all available export support and incentive programs in Egypt
  • Navigate application procedures and follow up effectively with the relevant governmental authorities

9 | Professional Communication Skills & Contract Drafting

  • Write formal business correspondence with clarity and professional precision
  • Draft legally sound contract templates and commercial agreements
  • Ensure safe, effective, and compliant business dealings across all international transactions

Course Lectures

2026-01-19 | 06:30 PM - 10:30 PM
Module 1 (Legal): Management of Laws and Regulations for Establishing Export Companies

1. Types of Egyptian Companies and Their Characteristics

2. Establishing Export Companies: Legal Procedures and Required Licenses

3. Decision-Making in Selecting Legal Structure for Business Owners

4. Defining Legal Responsibilities and Distribution of Administrative Authorities

5. Legal Templates (Company Contracts Models, General Assembly Meeting Minutes, etc.)

2026-01-01 | 07:00 PM - 11:00 PM
Module 2 (Export): Managing the Export Process and Trade Agreements

  1. Understanding and mastering the complete export process documentation

  2. Studying the regulatory and executive system of the export sector

  3. Digital export platforms: Nafeza, CARGO X, and ACI

  4. International trade agreements and their impact on the Egyptian export sector

  5. Practical application: Training on actual documents and platforms

  6. Case Studies + Micro Learning

Instructor

Muhammad Salah

Founder & CEO of ExCraft (Egypt, Rwanda, Burundi) & ExCraft Export Academy| Export Crafter & Speaker | Export Growth Strategist | Empowering SMEs to Go Global | Driving & Facilitating Multi-Million Dollar Trade Worldwide

  • 75,237 Reviews 4.4 Rating
  • 912,970 Students
  • 16 Courses

Review

5.0
Course Rating
63%
29%
6%
1%
1%
  • Total Time 8 Hrs 0 Min
  • Enrolled100
  • Lectures 2
  • Skill LevelBasic
  • LanguageEnglish
  • CertificateYes
  • Pass Percentage95%

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